Press Release Writing Guide
For the most successful press release campaigns, we recommend you focus on the following areas:
– Make sure you write a press release – not article or sales letter.
– Your headline should grab the attention of the reader while staying away from hype.
– There is no limit on the number of words in your press release, but we recommend 300-400 words.
– Press release should contain at least three descriptive paragraphs.
– Press release must be written in “third person” point of view. An example is as follows: “XYZ company will provide their customers with new service,” NOT LIKE THIS: “We will provide you with new service.” First person commentary, such as testimonials or product reviews, should only appear in quotation marks.
– Do not contain overt sales language or call-to-action like “BUY NOW”, “Request a FREE quote today”, “Don’t miss this opportunity”. Remember that the purpose of your press release is to announce your news, not sell.
– Do not contain excessive links (average 1 link per 100 words release, and should not more than 4 links). Each link can point to different pages.
– Always include an “About Us” or “Boilerplate” paragraph at the end of your press release that contains information about your website/company. The title for this paragraph should be “About <YOUR WEBSITE/COMPANY NAME> “.